The event will take place on September 7 in Ho Chi Minh City, gathering more than 1,000 speakers, artists, experts, and content creators.
The conference takes place in the context that the digital content industry in Vietnam is witnessing a clear shift when brands no longer only seek coverage, but increasingly prioritize the level of credibility when choosing to cooperate with influential people (KOL).
Meanwhile, the development of AI (artificial intelligence) also poses many new challenges for content creation activities, from deepfake, fake news to digital copyright issues, requiring a common set of standards for the KOL community to build digital trust with the community.
This year's conference not only affirmed the role and responsibility of influential people in the journey of building digital trust, but also identified challenges from AI, misinformation and crisis of trust in cyberspace, shared solutions to protect digital copyright, and built a transparent and sustainable creative ecosystem.
The conference took place with 2 parallel thematic sessions on the morning of September 7. Thematic session 1 with the theme "AI, misinformation and crisis of trust" is an activity within the framework of the TinAI Campaign? on preventing and combating fake news and misinformation created by AI.
This thematic session focuses on the speed of information and AI content spread in the context of competitive influence, the boundary between "seeing" and "believing" when AI technology makes it difficult to distinguish between real and fake, and multilateral dialogues on turning trust into common responsibility in cyberspace.
Thematic session 2 with the theme "Digital Influence and Creative Future" delves into the shift in standards in the digital creative ecosystem under the impact of AI, copyright and risks in the chain of cooperation between brands, agencies and KOLs.
In the plenary session taking place in the afternoon of the same day, the conference will begin with a series of key reports revolving around the development journey of influential people: from building relationships with the public, professionalizing content creation activities, maintaining bravery and standards in the face of market attraction, to the role of companion units and the real social value from influence.
The plenary session closed with a seminar "Creating Digital Belief - From Commitment to Action", with the participation of many KOLs such as H'Hen Niê, Miss Universe Vietnam 2017, Musician, Music Producer Kriss Ngo, along with management agencies, Digital Belief Alliance to exchange views on the process of transforming community influence into specific actions.
Through this conference, the Digital Trust Alliance officially launched the Impact Trust Program, aimed at improving legal understanding, risk management capacity and responsible action in the digital space for KOLs, content creators and influencers, prioritizing young people actively operating on digital platforms.
The program includes three main activities: A set of operating standards for influential people, a Trust training course for influential people with 7 thematic courses, and a Trust assessment platform for influential people.
KOL Summit 2026 takes place under the patronage of the Ministry of Public Security. The conference is organized by the Digital Trust Alliance, in professional coordination with the Department of Cyber Security and High-Tech Crime Prevention, the National Cyber Security Association...
