Starting from May 12, 2025, YouTube will improve the quality of between-ideas ads by moving ads that are considered interruptions to more natural stops.
This means that ads that appear between lines or in action scenes will be moved to more reasonable breaks, such as when there is a break or transition.
For viewers, the number of advertisements remains the same, but the arrangement will help reduce discomfort, avoiding interruption of important content.
For content creators, YouTube warns that if they only use manual advertising and place it in disruptive positions, creators could see a decline in revenue after the new policy takes effect.
Although YouTube still allows creators to locate their own ads, if they don't follow the new instructions, they risk losing a significant amount of their income.
With these changes, YouTube is aiming to improve the video viewing experience while still ensuring advertising efficiency. For viewers, the advertisement will be less interruptive, helping them track content more seamlessly.
Meanwhile, YouTubers need to adapt to new ways of arranging ads to optimize revenue. Although they may lose some control of advertising locations, if they make good use of supporting tools, creators can still maintain or even increase their income from this platform.
