Vingroup Corporation officially announced the addition of a cultural pillar to the development ecosystem. With the orientation of serving the community and arousing spiritual values, this new pillar is considered a strategic step of Vingroup in the journey to contribute to building a modern and unique Vietnamese cultural industry.
According to Vingroup, the cultural pillar focuses on three main goals: Preserving traditional values, promoting modern artistic creation, and creating a professional environment for artists to contribute and make a living from their profession. This is not only an activity to expand the investment sector but also demonstrates the group's commitment to improving the spiritual life of the people, while spreading Vietnamese culture to the world.
In recent years, Vingroup has launched many projects associated with art and popular culture, typically the 8Wonder super music festival series - a large-scale music event gathering international artists. Not only stopping at performing activities, the group also laid the foundation for a comprehensive cultural ecosystem through the establishment of three specialized companies.
Vietnam Cultural and Artistic Talent Development Joint Stock Company (V-Culture Talents) takes on the role of training and developing young talents in the fields of music, performing arts and ethnic culture. This is a place to discover, nurture and create conditions for young artists, while supporting artisans in preserving traditional artistic heritages such as Cheo, Quan Ho, Vi Dam or Doan Ca Tai Tu.
Cinema Development Joint Stock Company (V-Film) focuses on producing, distributing films, TV shows and distributing music. In parallel with creative activities, V-Film focuses on training experts in the film industry - from director, screenwriter to actor - with the goal of developing Vietnamese cinema in a professional direction, integrating internationally.
In addition, the event Organizing Joint Stock Company (V-Spirit) plays the role of organizing and managing domestic and international events, exhibitions, and cultural and artistic conferences. The company aims to build a Vietnamese event brand of international stature, contributing to bringing the image of Vietnamese artists and creative products closer to the global public.
Along with the above activities, Vingroup also invests in live shows at the Vinpearl tourism system, aiming to widely promote folk art through modern and lively performances. These programs not only have entertainment value but also create jobs for artists, contributing to the maintenance and development of traditional arts in the new context.
Mr. Nguyen Viet Quang, Vice Chairman and General Director of Vingroup Corporation, emphasized: Culture is the spiritual foundation and the driving force to create a sustainable future. The construction of the Cultural pillar shows our responsibility to the community and to the national quintessence heritage. According to him, Vingroup's goal is to form a cultural - artistic space where the spirit of dedication is honored and creative values are respected.
This strategy not only contributes to preserving cultural heritage but also opens up opportunities for Vietnam to become a cultural and artistic destination in the region, while promoting the strong development of the creative industry in the future.
