Singer Lisa (Blackpink) is scheduled to release her first studio album in her career, Alter ego, on February 28. However, Lisa's fans discovered that the new songs in the album were leaked online before they were officially released.
On the afternoon of February 25, while Lisa was opening a livestream on the Bubble platform, she read a fan comment saying that the album had been leaked. The female singer was shocked and asked again: "It was leaked, is it true? What? ".
Lisa tried to stay calm but could not hide her sad and disappointed face. She turned to Alice Kang (Head of Global sales and operations at LLOUD Company founded by Lisa) to find out what was going on.
The fact that all music products are leaked before release can directly affect performance and sales. This is a serious problem that no artist would want it to happen to their work achievements.
Famous artists such as Lana Del Rey, Lady Gaga, Katy Perry have been victims of this.
In 2020, female singer Dua Lipa ( collaborating with Blackpink in the song "Kiss and Make Up") cried as much because the album "Future Nostalgia" that she had prepared for 3 years was leaked 2 weeks before its release, forcing her to change her album release schedule 1 week early.
Currently, Lisa's fans have posted many warnings about people not sharing leaked songs, and sent mail (imeas) to LLOUD and RCA Records in the US to control the situation.
In addition to the lack of awareness of those who intentionally released the songs, Lisa fans believe that RCA Records must take responsibility for this incident, because they distributed and delivered the album to customers too soon.
Some fans shared that they received the album many days before it was officially released.
Lisa's album "Alter ego" with 15 songs, announced the list last weekend.
Of which, 4 previously released songs are "Rockstar", "Moonlit Floor", "New Woman" featuring Rosalia, "Born again" featuring Doja Cat and Raye.
Among the new songs there are many collaboration products with international artists, including "FXCK UP THE WORLD" featuring Future, "Rapunzel" featuring Megan Thee Stallion, and Tyla will contribute her voice to "When I'm With You".
