Banks pour money into entertainment shows
"How much money can you earn for 1 episode of Em xinh say hi?" is a question that many viewers ask after each episode that lasts for many hours.
Sharing with Lao Dong reporter, a communication expert for many entertainment programs said: "The producers of hot shows mainly use sponsorship money, advertising money is also included in the sponsorship package for brands".
In the list of sponsors for Em xinh say hi, a bank is the main sponsor, a personal care product brand is the co-sponsor. In addition, the producer also revealed that the official product of the program is an energy drink.
Banks pouring money to accompany game shows and concerts is becoming a trend in recent times. These include the shows Anh trai say hi, Tan can hoan nang, Singer giau mat, Sister Who Makes Wave, Best Song... Some banks also accompany entertainment stars in concerts.
In addition to earning profits from sponsorship money, the program also has to pay benefits by MCs directly mentioning the sponsors' names and logos appearing in many frames.
In each episode, it is not difficult for the audience to recognize that some pretty children have to "act skits" in 3 promotional situations.
From the brand's logo to the context of Miss users using the product, it was repeated many times, as a way to "reward" the sponsorship rights.
Many different sources of income
Income from advertising prices on television and social networks also brings a source of income to producers.
In addition to being broadcast on television on HVT2 channel, episodes of Em xinh say hi are also broadcast on VieON entertainment application, Vie Channel's YouTube channel.
Advertising costs on HTV depend on a number of factors, including duration, location and advertising time frame. The longer the advertising period, the higher the cost.
prime locations such as mid-show and end-show will have higher prices than normal locations.
The broadcast time frame of Em xinh say hi during prime time (18:00 - 22:00) will be much more expensive than other time frames.
Income from views and the number of advertisements in episodes on social networks also brings the producer a steady source of income.
Unlike the TV version, most episodes range from 3-5 hours when broadcast on YouTube and VieON. Some episodes even lasted from 8pm the previous night to early morning the next day, such as the opening episode of 4 and a half hours, episode 3 of 5 and a half hours, episode 6 of nearly 5 hours.
Many episodes simply have the content of choosing teams and auctioning songs but still last a long time.
In addition to the complete broadcast videos, performance videos to the live stage, behind-the-scenes clips, side stories that are not broadcast... are divided into smaller pieces to post, attracting hundreds of thousands to millions of views per clip.
With million-view videos, producers can receive 55% of their total revenue from YouTube platforms. As the broadcast time increases, the number of ad positions on YouTube also increases.
Sharing with Lao Dong reporter about the revenue that creators get from million-view videos on YouTube, Mr. D.V.C, who works in a Network company specializing in producing million-view videos for foreign audiences, said: "Profit is often based on 3 indicators:
CPM is the amount of money advertisers pay for each 1,000 ad views (advertising views, not video views).
RPM is the amount of money that channel owners receive for each 1,000 actual video views (after YouTube deducts fees).
The average YouTube profit sharing rate is 45%, channel owners receive 55% of advertising revenue.
The average basic price calculation (RPM) is 1-5 USD/1,000 views (can be higher if the video is in English or financial, technological content...).
If the video has 1 million views and a RPM of 2 USD, the amount received is (1,000,000 × 2) / 1,000 = 2,000 USD.
On Vie Chanel's YouTube channel, the episodes of Em xinh say hi all attracted millions of views, quickly entering the Top trending. Episode 1 has 11 million views, episode 3 has 10 million views. Episode 8 that aired last Saturday night quickly reached 4.6 million views...
If only counting the full episodes of Em xinh say hi up to episode 8, the total number of views on YouTube has reached nearly 60 million views.
According to YouTube's basic price calculation (RPM) formula, if RPM is at a low of 0.3 USD/1,000 views, the amount of money that the producer of Em xinh say hi will get from 1 million views is about 7.8 million VND.
In addition, the performance videos of Em xinh say hi also attracted a large number of views. In which many videos with high views such as "GA ca ca chua" reached 13 million, "He" by Phuong My Chi's team reached nearly 10 million...
In September, the concert of Em xinh say hi will be held. This will be another "huge" source of revenue for the producer.
