Recently, Korean media reported that BTS is planning to hold a new tour with 65 concerts around the world next year. In particular, more than 30 of BTS's world tour concerts have been scheduled in the US.
After all 7 members of BTS completed their military service in June this year, the group is focusing on releasing a new album. This will be BTS's next studio album after 6 years, since the album "Be" released in 2020. This album is expected to be released at the end of March 2026.
In 2020, BTS canceled a world tour due to the COVID-19 pandemic. In the period of 2021 - 2022, although there were no tours, BTS held 12 concerts in 4 cities. The most recent show featuring all 7 BTS members was in Las Vegas (USA) in April 2022.
According to pollstar, an American music magazine, BTS earned about $300 million in revenue from concerts from 2015 to 2022. However, BTS' actual concert revenue may be much higher than Pollstar's estimate.
After the news of the new tour spread, BTS' management company - Big Hit Music - responded that: "The schedule and scale of BTS' new world tour have not been decided yet".
However, this news is still controversial in the Korean online community. Many people expressed disappointment with the news that BTS will prioritize holding concerts in the US, which means that the opportunity for domestic audiences to meet the group will be narrowed.
However, in the context of Kpop increasingly expanding its influence globally and achieving many impressive achievements in the US market, BTS's priority to develop in the US is also inevitable.
BTS has been on hiatus for about 3 years because the members have to serve in the military. But the group's reputation and influence are still very strong.
Recently, Rolling Stone magazine selected BTS's "Spring Day" song from its list of 250 best songs of the 21st century. "Spring Day" is ranked 37th, the highest among the few Kpop songs on the list.
In recent major fashion weeks such as New York, Milan and Paris, BTS members have also created great media value (EMV) for brands. According to marketing platform lefty, the BTS member generated 39.26 million USD EMV through posts on Instagram.
The guys appeared in the front row of the shows as brand ambassadors: RM represented Bottega Veneta, Jin with Gucci, Jimin with Dior, V with Celine and Jungkook with Calvin Klein.
