According to Lao Dong Newspaper reporters, at some large gold enterprises in Ho Chi Minh City, the number of customers coming to buy gold rings and gold bars is still quite large.
At Mi Hong gold shop (Binh Thanh district), the buying and selling atmosphere is always bustling, the number of customers buying overwhelms the number of sales. Of which, gold rings are a popular item for individual investors at this time.
"The store is always crowded but you don't have to wait too long for transactions. I need to buy 2 taels of gold that are also available, there is no shortage" - Mr. Tran Van Dung (Binh Thanh District) shared.
Choosing to buy gold rings at a gold shop on Nguyen Thi Minh Khai Street (District 3), Ms. Dang Thanh said: "Gold rings are easy to sell and easy to buy, so I often prioritize them over other gold items. I bought it to save money so I don't care too much about the price".

According to documents serving the 2025 Annual General Meeting of Shareholders just announced by Phu Nhuan Jewelry Joint Stock Company (PNJ), the business leadership said that the jewelry industry is facing many major challenges.
The main difficulties PNJ and businesses in the industry are facing are the scarce source of input materials due to the continuous increase in gold prices, while purchasing power in the market has not yet recovered and the growth rate of the luxury retail industry is slowing down.
As the only jewelry listed company to own more than 1,000 goldsmiths, along with two factories with a production capacity of about 4 million products per year, PNJ said that many businesses in the gold industry have had to close, narrow operations or change business direction in recent times.
In that difficult context, PNJ set a revenue target of VND 31,607 billion in 2025, down more than 17% compared to the results achieved last year. Profit after tax is expected to reach nearly VND 1,960 billion, down about 7% compared to the record level that the enterprise achieved in 2023.
At 3:00 p.m. on April 9, in Ho Chi Minh City, the price of SJC gold bars was listed by Saigon Jewelry Company SJC and DOJI Group at 99.7-101.9 million VND/tael (buy in - sell out).
The price of gold rings at DOJI is listed at 99.2-101.9 million VND/tael (buy in - sell out). Saigon Jewelry Company SJC listed 99.5-101.8 (buy in - sell out).