Results from the "9.9 Super Shopping Day" event show that consumers are expanding their expectations for online shopping experiences, from offers and discovery content to delivery speed and access to product groups with specific shipping needs.
Mr. Tran Tuan Anh, CEO of Shopee Vietnam, said: "E-commerce is increasingly meeting the needs in daily life, and users also have higher expectations for online shopping experiences. From delivery speed to access to products with specific transportation needs, we see a lot of room to continue improving service quality. This is also a motivation for Shopee to continue to accompany sellers and brands to improve operating standards, apply technology to innovate user approaches, towards effective and long-term business growth.
Practical incentives and entertainment content continue to be factors promoting "application closing
Vietnamese users continue to prioritize solutions that help optimize shopping budgets, while proactively exploring products through visual and interactive content forms.
Specifically, users actively combine many forms of promotions to optimize shopping costs with more than 145 million discount vouchers and shipping fee incentives used throughout the 9.9. event. Along with vouchers, the Shopee xu warehouse as well as other attractive offers and gifts from sellers, brands and the Shopee platform have helped consumers save up to 14 trillion VND throughout the event.
In parallel, the shopping-entertainment model continues to play an important role in connecting the needs of discovery, entertainment and shopping on the same journey. According to statistics from the exchange, Shopee Live and Shopee Video recorded more than 2.2 billion content views throughout the campaign. On September 9 alone, the number of products sold through these two channels increased 5 times compared to normal days, showing that entertainment content, which is interactive, is helping users access product information more vividly, thereby making appropriate shopping choices for their needs.
Upgrade the experience to meet diverse shopping needs, flexible delivery
The results from the 9.9 event also show that large purchasing power goes hand in hand with increasing demands from users for the shopping experience on the platform, from the expectation of receiving goods quickly to easy access to specific product groups such as bulky goods requiring high transportation and installation, or genuine Outlet goods.
In September 9 alone, the number of users prioritizing express delivery methods (1H and 4H) was recorded to increase 3 times compared to normal days. Notably, the number of express 1H orders increased 5 times, reflecting an increasingly clear demand for flexibility as well as speed in online shopping experience.
For large-sized items, Shopee recorded a 8 times higher number of bulky orders accompanied by installation services on September 9th compared to normal days. Among them, TVs, washing machines and air conditioners are the three best-selling product groups. Promoting the integration of delivery and installation services is contributing to reducing barriers when purchasing high-value goods, complex shipping requirements and being prioritized for direct purchase at stores, thereby helping users have more choices on e-commerce channels.
In the genuine product group, the number of users shopping for the first time at Shopee Mall increased 3 times compared to normal days. Notably, the Shopee Mall Outlet program recorded that the number of products sold on September 9 increased 41 times compared to normal days. This result shows the attractiveness of genuine products along with particularly attractive offers during peak shopping seasons, thereby opening up more opportunities for the brand to reach customer groups in many different segments.
Creating growth momentum for sellers and brands in the year-end shopping season
Along with the prominent trends in users' shopping behavior, the 9.9 event also recorded positive signals from the sales community. Accordingly, sellers and brands doing business in desktop computer, wholesale gift sets and facial skin care groups recorded the highest growth on September 9.
To achieve the above results, sellers are proactively implementing many business strategies including testing AI tools to improve operational efficiency. Throughout the 9.9 event, nearly 7,000 AI application livestream sessions have been deployed, helping sellers optimize resources and sales efficiency in the context of e-commerce increasingly emphasizing visual and personalized shopping experiences.
The results from the 9.9 event continue to create momentum for the exciting year-end shopping season, and at the same time show the potential for e-commerce to meet the increasing needs of users. This is also a platform for Shopee to invest in technology, solutions to support sellers and brands, towards a more convenient, diverse and valuable shopping experience for users.
