The film "House of Ancestors" by comedian Huynh Lap, directed for the first time by a feature film that has just been released in theaters, quickly reached the hundred billion VND revenue mark. This is considered a miracle, even an unexpected "flag city", when a veteran director like Nguyen Quang Dung had just "falled off the horse" at the box office with "Love by mistake for a best friend".
"House of Ancestors" takes a continuous story of worshiping ancestors for many generations, from generation to generation in families.
The need to know how to keep altars, worship, and organize funerals for the deceased so that their loved ones can be comforted, so that they can return to the memory of their children and grandchildren... is the main message of the work. Although the script still has many loopholes and the film material has not left an impression, the theme of worshipping ancestors in the spiritual culture of the Vietnamese people has brought great appeal to the work.
Before releasing the movie "House of Ancestors", Huynh Lap had produced many content related to spiritual stories on his own channel, attracting millions of views.
Huynh Lap paid great attention to the topic of such as death anniversaries and worship, death anniversaries... He produced many contents on this subject.
Before Huynh Lap, the film "The Heart" also created a surprise when it earned hundreds of billions in revenue even though the script was criticized for being unlogical and the actor had not yet won the role. In the near future, "The Devil In The insides" by director Pom Nguyen is also preparing to be released in theaters, introduced "based on a real story".
The dominance of the revenue of a series of works with themes from spiritual culture and spiritual rituals shows the mystery of this theme when put into films.
In an interview about the film industry with a series of projects with good revenue, changing the film market, director Dinh Tuan Vu said: The horror film genre uses spiritual elements to build scripts that are attractive to the audience, I think this is a very positive signal for the Vietnamese film market. Although there are still limitations, when this film genre has a foothold, it will help diversify and enrich the topics. Looking at the market as if looking at a thriving street, we will see many delicious dishes, not just revolving around love or family. To develop the film industry in the future, we need at least a rich and diverse market, where every genre has its own audience".
According to director Dinh Tuan Vu, it is understandable that horror films with spiritual stories have attraction, when that topic is attractive, arousing curiosity with the audience.
Many audiences want to know the story behind spiritual elements, spiritual rituals such as worship, death, exorcism... Many world cinemas have made a fortune with this film genre, from the US to Korea. I think when watching spiritual films, many audiences will find stories they are interested in, attracted to, and will be willing to spend money to buy tickets" - director Dinh Tuan Vu said.
