The appeal of MVs combined with tourism promotion
After only 1 time of release, the music video "Bac Bling" by singer Hoa Minzy has approached the 68 million views (afternoon of March 19) and has been at the top of the trending music category on YouTube Vietnam for many consecutive days. The effect of the MV is that it has contributed to attracting the attention of many people and domestic tourists to this exotic land.
Previously, there were many other notable music products such as: MV "Ha Giang oi!" by singer Quach Beem with the image of Ma Pi Leng pass, Nho Que river, Lung Cu flagpole, Dong Van stone plateau.
Rapper Den Vai is also an artist who actively exploits the beauty of regions and thereby indirectly promotes the local image with the million-view MV "Cooking rice for children" performed in Dien Bien; "Going home" performed in Da Lat; "Bringing money to mother" performed in Quang Nam; "Music of the forest" performed in Cat Tien National Park (Dong Nai). Singer Only C promoted Da Nang tourism with the MV "Wonderful Da Nang" with images of Han River, Dragon Bridge, My Khe Sea, Son Tra Peninsula, Ba Na Hills...
Most recently, on March 17, Dzung introduced the album "Dzung - 2025" with personal experiences from the first trip to business trips everywhere in recent years from Dien Bien, Ninh Binh, Nha Trang... The album is the result of Dzung's tireless creative process over more than 20 years of operation. Participating in the project, Meritorious Artist Hai Phuong was delighted with the idea that Dzing presented.
This can be considered a music trip. Not only putting the lyrics but Dzing also finds the characteristics of local music, the sounds of life so that listeners can imagine a certain land" - the female artist recounted.
In the modern trend, digital media, digital platforms have the power to spread quickly, have a wide influence and can create effects, create trends (trends, trends) immediately, it can be said that the above MVs combined with tourism promotion bring many great benefits,
Through these MVs, it contributes to arousing people's pride in cultural heritages and natural landscapes. When welcomed by the public, this music product is an active propaganda channel for people to understand more, to love the country's river scenery in different regions, thereby contributing to attracting tourists, creating growth for the locality and promoting Vietnamese destinations. In particular, some international-range MVs such as Bac Bling also leave many impressions in the eyes of viewers about the majestic natural scenery, friendly Vietnamese people and regional characteristics in the eyes of foreign tourists.
Avoid unfortunate points
However, to have quality entertainment products, the locality needs to prepare well the foundations, infrastructure, and "ursurces" imbued with cultural values for artists to exploit. In addition, it is also necessary to avoid traveling on the wrong route, not carefully researching local knowledge, culture, and tourism, leading to unnecessary mistakes.
In fact, many music products when exploiting natural materials, regional and cultural regions of the country have encountered mixed opinions from public opinion due to carelessness and lack of knowledge. A typical example is the incident of singer Quang Vinh and Pham Quynh Anh while filming the beautiful scenery of the sea, both of them sat up and touched coral reefs, this action was condemned by the audience for destroying nature. Music products set from the country's scenic spots, if not careful, will easily overlap in ideas and become boring.
Introducing and spreading a beautiful image of the homeland and country through a music project is also a way to help young artists easily find a common voice and empathy among listeners. However, in reality, it must be recognized that music videos combined with tourism and visual effects must account for 50% of the success of the MV. Therefore, image processing requires careful calculations to avoid unfortunate errors.
