On December 16, Traveloka collaborated with YouGov to survey nearly 12,000 people in 9 countries, including 1,000 people from Vietnam, who are changing their travel habits and preferences. Thereby, shaping the picture of the tourism industry in the Asia-Pacific (APAC) region, predicting trends and creating meaningful travel experiences in 2025.
“APAC offers a wealth of opportunities, but the diversity of the region requires creativity and ingenuity. Understanding the unique needs of the market is key for tourism operators to succeed in today’s dynamic travel landscape,” said Caesar Indra, President of Traveloka.
In Vietnam, research shows that Vietnamese tourists prioritize leisure and rejuvenation travel. For example, 59% of Vietnamese tourists choose beach tourism experiences, higher than the 56% of APAC region.
Across the APAC region, domestic travel remains the main driver of tourism recovery, and Vietnam is no exception. 49% of Vietnamese travelers choose to explore domestic destinations, while 31% prefer to travel abroad. This is much lower than Thailand, Indonesia, and Japan, where 70% of respondents in these countries said they prefer to travel domestically.
In the APAC region, price sensitivity plays a major role. Nearly half of travelers in markets such as Singapore, Australia, Japan, Malaysia and Indonesia prioritize price when booking accommodation, compared to just 37% in Vietnam. Travelers in Vietnam, along with South Korea and India, still value price, but also consider other factors such as room comfort and amenities.
Cash remains the most popular payment method for Vietnamese travelers on their trips, with 58% using cash. Credit/debit cards account for 53% and payment apps such as VNPAY and Momo account for 48%. 53% of Vietnamese travelers said social media is an important source of information for exploring new destinations.
