Encourage the spirit of sports training through large-scale events
At the end of March 2025, Saigon Beer - Alcohol - Beverage Corporation (SABECO) for the fifth consecutive year will accompany the National Marathon and Long-distance Championship Tien Phong (Tien Phong Marathon) - one of the sports events with a long tradition and prestige in Vietnam.
This is one of the annual activities that Sabeco has implemented for many years, aiming to realize one of the ESG commitments (environment - society - management) of the business to create positive values, contributing to the development of the community. It is to promote a balanced and dynamic lifestyle, join hands to improve the health of the community, besides other major goals such as supporting climate change response and improving the capacity of the community.
Tien Phong Marathon season 66 in Quang Tri with more than 7,400 athletes, including professional and amateur athletes across the country, once again strongly spread the spirit of physical exercise through emotional competition images honoring the spirit of perseverance and community solidarity. Of which, more than 20 employees of SABECO and member companies in the Central region also competed at different distances.
We aim to promote a balanced and dynamic lifestyle while realizing our other ESG commitments to make a positive contribution to society. We believe that by promoting sportsmanship, resilience, solidarity and national pride, we can open up more development opportunities, bringing positive impacts to the community and society, Ms. Patsy Lim, Deputy General Director of Marketing and Communications of SABECO, shared about accompanying Tien Phong Marathon.
Continuing to affirm that commitment, this May, SABECO will accompany the Saigon Cup 7-a-side National Football Championship (VPL) for the 4th consecutive year, joining hands to develop Vietnam's unique football model even more strongly, helping to spread the spirit of loving football and practicing sports in the community.
For a Vietnam to move forward together
According to Plan No. 2796/KH-BVHTTDL published in 2021, the Ministry of Culture, Sports and Tourism (Ministry of Culture, Sports and Tourism) pointed out that a healthy lifestyle, guiding all people to exercise, improve health, develop stature and fitness is one of the top goals in the period of 2021-2025, to contribute to improving the health of all people, creating a premise for building the country and people of Vietnam.
Joining hands to achieve this goal along with a long-term commitment to promoting a dynamic and balanced lifestyle, SABECO has been closely coordinating with the Government and social organizations to implement initiatives of a profound nature in many provinces and cities across the country.
In 2022, SABECO will coordinate with the Central Committee of the Vietnam Bank Delegation to implement the project "Enhancing The Thao Steps" to invest in upgrading 30 community sports fields in 30 provinces and cities. After 3 years (2022-2024), people in the localities now have a place to play sports, exercise and community activities.
From the success of the project, at the end of 2024, Sabeco implemented the initiative "Sports Hub - Vietnamese spirit" in 36 provinces and cities across the country. Born from the original idea is to create a habit of living and sports training of the local people within the "Sports step" project, Sabeco Sports Hub is not only to promote a dynamic lifestyle in the community, but also an opportunity for the community to exchange and cohesion through motor games and cultural activities. Thereby, the community will add cohesion, together towards general development goals.
