At the announcement of the focus of the real estate market in the first quarter of 2026 in Da Nang on April 23, CBRE Vietnam said that the Central region emerged as a new growth pole thanks to the institutional and infrastructure boost. The fact that Thua Thien Hue became a centrally-run city, along with the expansion planning in Da Nang and Khanh Hoa, creates a balanced development position with both North and South. This region is shaping its role as an industrial and logistics center.
The three main drivers driving the market include infrastructure, FDI and real housing demand. The North-South Expressway system and free trade zones help reduce logistics costs, paving the way for large-scale projects. Low industrial land rent creates a competitive advantage to attract international capital. Tourism recovery and transparent legality contribute to activating housing supply.
In Da Nang, the apartment market is entering a restructuring phase. Investors are shifting from condotels to long-term apartments. The high-end segment has become the main development axis, establishing new living standards in the coastal city.
The 2024–2025 period recorded more than 8,000 new apartments, much higher than before. Accumulated to the first quarter, the supply reached about 16,000 units. The average primary price is about 83 million VND/m2. The accumulated selling rate reached 89%, showing that absorption is still stable despite the price increase.
The low-rise segment continues to maintain its position as a high-value asset. In the first quarter, the market had about 800 new products from large urban areas. The average price is about 147 million VND/m2 of land, some products exceeded the 200 million VND/m2 mark.
The trend of product upgrades is clear. High-end supply accounts for a large proportion, even all shopping baskets opened for sale at the beginning of the year belong to the luxury segment. Selling prices increased by about 12%, while the absorption rate of new projects remained at 50–60%.
Forecasts for the coming time, Da Nang may add about 5,000 apartments and 2,000 low-rise products each year. Apartment prices continue to increase by 10–12% due to scarce land funds. Meanwhile, houses attached to land are expected to increase slower, about 3–5%, thanks to supply from satellite cities.
According to Ms. Duong Thuy Dung, CEO of CBRE Vietnam: "In the context that the general level of lending interest rates is high and the customer base is mainly investors, the absorption problem becomes the top priority. Investors need to have cautious strategies to balance between selling price and market affordability.
