Mr. Cao Duc Cuong (22 years old) - a former student majoring in Economics and Management at the Academy of Journalism and Communication is currently the owner of a TikTok channel with more than 70,000 followers. The total number of humorous and familiar videos about his current student life has attracted nearly 15 million likes and tends to continue to increase.
Mr. Cuong said that at first, filming videos every day was just for entertainment and to preserve memories. After a while, content creation became the main source of income that supported him throughout his college years with an income of 5-10 million VND/month. Thanks to that, Mr. Cuong has accumulated more experience in content creation.
After graduating, Mr. Cuong chose to join a jewelry brand with the main job being livestream sales. He revealed that the income he receives from this job is about 10-20 million VND/month - a dream number for recent graduates.
"There were times when I had my ideas confused, my content was plagiarized, the brand required too much or gave me unclear policies, etc. But those stumbles helped me gain more experience for myself to try to develop further" - Mr. Cuong shared.
According to Mr. Cuong, the above job requires continuous creativity, high competition and is easy to be eliminated if there is no personal mark.
Graduated with a major in ideological and cultural Management (academic of Journalism and Communication), Mr. Ma Thanh Dat (Hanoi) proactively changed direction, choosing to work as a marketing agency for a company in the voluntary tourism sector. This is the job that helps him keep his passion burning.
Since my first year of university, I joined the school's volunteer volunteer team. The passion for volunteer work is nurtured here. During my 4 years of university, I and my teammates organized many volunteer trips to help those in difficult circumstances, he shared.
Now, his work is associated with campaigns to spread the spirit of sharing, connecting trips to help children and people in mountainous and disadvantaged areas.

According to Dr. Nguyen Thi Tuyet Minh (Deputy Head of the Department of Science Management, Academy of Journalism and Communication), the reason why even good and good graduates still find it difficult to find a job in the right major is not their learning ability, but the gap between academic knowledge and practical requirements of the labor market.
Dr. Nguyen Thi Tuyet Minh analyzed that training programs at many schools are still heavily theoretical, not updated with technology trends, business models or modern working skills. Meanwhile, businesses need people who can get to work right away.
She also said that to narrow the gap between training and business needs, there needs to be systematic changes from both sides. Universities need to strongly transform the training model from knowledge transfer to capacity training, focusing on output, which is the ability to perform specific tasks.
At the same time, the State management agency also needs to have a policy mechanism to encourage and provide financial support for universities and businesses to establish long-term strategic partnerships.
Gen Z, also known as "Generation Z", is a phrase used to refer to the young generation born from 1997 to 2012.