On December 11, the Department of Industry and Trade officially launched the 2025 end-of-year promotion season and opened the " Mega Sale Holiday Da Nang 2025" Brand Promotion Festival, a large-scale event that gathered more than 300 domestic and international brands.
According to the Department of Industry and Trade, the program aims to stimulate consumption, support businesses and contribute to promoting economic growth at the end of the year. From December 1, 2025 to January 18, 2026, hundreds of businesses, supermarkets, and shopping centers in the area will simultaneously implement discounts and incentives with promotions that can be up to 100% under the National Concentrated Promotion Program 2025. As of December 11, more than 10,000 items have participated in the promotion and more than 700 units have registered for promotional programs.
Within the framework of the program, Mega Sale Holiday Da Nang 2025 takes place from December 11 to 14.14 at furama Resort with 120 booths, displaying and selling fashion products, cosmetics, watches, accessories, and high-end consumer goods. Many booths apply incentives of up to 80%, with more than 700 vouchers distributed to stimulate shopping. Attendants will also receive a discount code of 18% (maximum 50,000 VND) when booking a car via the SM Green taxi application.
The Department of Industry and Trade said that all participating enterprises must ensure the quality and origin of goods. The Organizing Committee coordinated with the Market Management Department to inspect and prevent trade fraud and counterfeit goods during the event.
Speaking at the program, Ms. Do Thi Quynh Tram - Deputy Director of the Department of Industry and Trade of Da Nang City said that following the success of the first organization in June 2025, Mega Sale Holiday returned with a new look, expanded scale and many new brands as well as products participating.
"Mega Sale Holiday 2025 is not only a promotional program, but also a market connection event - where brands introduce new products, specialized incentives; where people and tourists have the opportunity to access rich, quality options and be served in a professional and modern shopping space.
The event contributes to creating a unique mark for Da Nang in this year's holiday season, affirming its position as a dynamic commercial - tourism center of the Central region", Ms. Tram emphasized.
