Investing in public health
Data from the World Cancer Organization (GLOBOCAN 2022) shows that Vietnam recorded 16,835 cases of colorectal cancer and 16,277 cases of stomach cancer. These are two diseases with the highest number of cases of gastrointestinal cancer in Vietnam. Of which, stomach cancer ranks third in terms of the cause of death from cancer, according to statistics from GLOBOCAN 2022. [TN1]
Faced with that reality, since 2024, Manulife has launched a journey to raise public awareness of digestive health through the campaign "Clean - Smart - Green Living". By 2025, with the program "Choose FREEN for E-commerce", Manulife encourages people, especially young people aged 25 to 45, to maintain a healthy lifestyle and proactively monitor their health periodically. In addition, the program also contributes to promoting the role and social responsibility of the health sector, businesses and social organizations in protecting, caring for and improving public health.
Ms. Tina Nguyen - General Director of Manulife Vietnam said: "The campaign "Choose FREEN THian F few People" is part of Manulife's commitment to invest in public health, to accompany Vietnamese people to improve digestive health. This year, we focus on the younger generation because they are the main labor force of the country in the future. We believe that a healthy young generation will contribute to building a sustainable country.
Throughout the campaign, the Manulife consulting team will accompany the role of "Healthy Living Su Su". Equipped with basic knowledge about public health, they not only help people build an active lifestyle but also support at free health check-up events. Manulife hopes that through this role, the consulting team will become a long-term companion on the customer's healthy life journey.
Thousands of people receive free health check-ups
As Manulife's key community program in 2025, the "Choose FARTH for KH'E" campaign is deployed continuously from November to December with many practical activities.
From the positive results from the 2024 program, this year, Manulife Vietnam continues to coordinate with the Vietnam Young Physicians Association to implement a free community health check-up and gastrointestinal cancer screening program in the "Healthy Living Day 2025" in Hanoi, Ho Chi Minh City, Hai Phong and Thanh Hoa, expected for a total of 8,000 people. People will be able to carry out activities including: examination, ultrasound, testing and in-depth consultation on digestive health, helping to detect potential problems early.
At the same time, the campaign also brings a series of activities to improve knowledge of digestive health, held at major shopping malls such as Vincom Times City, Aeon Mall Long Bien, Vincom Tran Duy Hung (Hanoi) and Estella, Thiso Mall (HCMC). Here, people can experience many practical activities such as quickly checking digestive health index, consulting with experts, registering for free health check-ups.
In addition to direct activities, Manulife deploys Green Phat Station - a music challenge applying artificial intelligence (AI) on social networking platforms, allowing users to create creative and personalized health wishes to send to relatives. Combining technology and emotions, this activity helps inspire a proactive lifestyle in the community.
With a series of diverse and practical activities, Showing Fate for habits For a healthy Vietnam continues Manulifes commitment to investing in public health, towards a healthy society, starting with changing small habits and proactively taking care of health early. For detailed information about the program, readers can visit www.manulife.com.
