"Beauty and Quality" lights up the rewarding 29-year journey
Under the brilliant lights of Ho Guom Theater, "Beauty and Quality" Gala, the event within the framework of ROXMei 2025 marked the special 29th anniversary of ROX Group and opened with all pride, emotion and expectations for a new journey.
The whole audience looks back on a colorful ROXMei 2025 season with sports, cultural activities, brand spread, and community activities exciting throughout the corporation's branch office. All clearly depict the spirit of "Beauty and Quality" - two values representing the ROX brand identity chosen as the highlight in 2025.
Sharing at the event, Ms. Nguyen Thi Nguyet Huong - Chairwoman of the Board of Directors of ROX Group emphasized: "Beauty and Quality have helped to more specifically express the values of "utility" - values that make life better - the ultimate and most important goal that the group is aiming for".
At the age of 29, ROX Group has gone far with its internal capacity, courage and the desire to constantly innovate to become more quality and beautiful every day. From an export-produced enterprise, ROX has developed into a multi-industry investment group, present nationwide and is gradually reaching out to the world.
That journey is built on a solid cultural foundation with three core values: East- mindfulness, proactive responsibility, and end-to-end efficiency. In which, each ROX employee is an ambassador to spread the beauty of kindness, the quality of professionalism to each land that the Group passes through.
The age of 29 is a milestone, creating a solid momentum for ROX to enter the age of 30 to be more mature, stronger and carrying greater aspirations.
ROX Group's "uyficial" journey to welcome the age of 30 was also officially launched at the Gala night. The whole audience burst into tears with the "ROX" shouts from hundreds of staff, before the proud melody of ROX ca, the group's traditional song rang out.
The group's leaders expressed their hope for a new journey, where each member will continue to nurture the spirit of innovation, enthusiasm and confidence to build a more beautiful, more humane and quality group every day.
Brand and music harmony
The special highlight that makes the "Beautiful and Quality" Gala unforgettable is the grand scale of the concert program that is rarely seen in corporate internal events.
Under the guidance of conductor Tran Nhat Minh, artistic director People's Artist Bui Cong Duy and general director Tran Hai Dang, nearly 100 artists have together created an emotional, humane and integrated musical journey. The show also marked the participation of famous artists such as Soprano Dao To Loan and Tenor Nguyen Truong Linh, two singers who have performed for national leaders, along with other talents such as singers Nguyen Thi Ha My, Nguyen Khac Hoa and Pham Van Trang, drum artist Truong Thi Thu Ha and flute artist Le Thu Huong.
The opening of the gala is the energetic harmony of The Tam Khoai Luong by artist Thu Ha and the Dong Dong group, as an affirmation of a new start. Next are Vietnamese music imbued with poetry and love for the homeland such as A vong Viet Nam, Tinh yeu cua bien, Truong ca Song Lo, Gio dep dap bon phuong, or Rang vinh Viet Nam. All are exquisitely arranged, bringing an artistic experience imbued with identity.
The stage continued to shine as immortal melodies of world classical music resounded such as: Fiddle faddle; Ah mes amis; Heia, Heia in den Bergen; Di quella pira; Thunder and Lightning Polka; Nessun dorma and O Sole Mio. Each performance is a journey through cultures, expressing the harmonious combination of top-notch art quality and the spirit of integration of ROX Group.
Music connects us with the core values of ROX Group, where the beauty of art meets the quality of professionalism. And that has created a beautiful and quality Gala night, inspiring the launch of a fruitful journey to welcome the upcoming 30th anniversary of the Group" - Ms. Nguyen Ngoc Anh, a employees of the Group shared.
Choosing music as a way to convey brand identity, ROX Group has created a space for each employee to explore inner depth, nurture empathy and learn to listen to themselves. This helps them naturally connect with the values the group pursues. In addition, ROX Group also accompanies the Hanoi Symphony orchestra to spread humanistic values, foster community aesthetic values, support young talents and bring the quintessence of world music closer to Vietnamese audiences.
The "Beauty and Quality" Gala ended with brilliant sounds of music, emotions and brand pride. That is when ROX Group collective lives beautifully - spreading love, sharing human values; living a spirit of innovation and continuous breakthroughs. The 29-year milestone has passed with many remarkable achievements, opening a new journey towards a favorable age of 30. A journey where each person will continue to maintain positive energy, together writing the next chapter of ROX with aspiration, courage and sustainable values.
