According to statistics from the Civil Aviation Authority of Vietnam, in the first 9 months of 2025 (from December 15, 2024 to September 15, 2025), the total transportation volume of the Vietnamese aviation market is estimated to reach more than 64 million passengers, an increase of nearly 11% over the same period in 2024; goods output reached more than 1 million tons, an increase of nearly 19%.
Notably, at the end of this year, the market will welcome "new employees" Sun PhuQuoc Airways (SPA) - an airline invested by Sun Group, expected to take off its first flight from November 1, 2025. During the launch phase, the airline exploited the main routes: Phu Quoc - Hanoi, Phu Quoc - Ho Chi Minh City, Phu Quoc - Da Nang, Hanoi - Ho Chi Minh City, Ho Chi Minh City - Phu Quoc, before expanding internationally from 2026.
The participation of Sun PhuQuoc Airways is considered a positive signal in the context of the domestic aviation industry still affected by the shortage of airlines, pushing ticket prices up in the past two years.
Ticket prices cool down, tourists benefit
With only a few months left until Binh Ngo 2026, the domestic aviation market has soon "heated up" as tourists begin hunting for spring travel tickets. On popular routes such as Hanoi - Phu Quoc, ticket prices are still high, although airlines have opened for sale since the middle of the year. Ms. Mai Lan (Hanoi) said that when checking ticket prices around the 2nd - 3rd of Tet to plan to avoid the cold with her family on the Pearl Island, she was "really surprised because tickets were both rare and expensive". "For a family of four, the amount of money for tickets is 25 - 30 million VND, not including the snail room and dining room," Ms. Lan said.
Vietnam Airlines only has a few good morning trips, tickets for all categories range from 4.5 million to 8 million VND/ Afternoon. Vietjet Air - considered a low-cost airline - also has only a few flights, the lowest price is more than 3.1 million VND/ Afternoon (night flight) and the good times around noon range from 4.4 million VND/ Afternoon.
Tickets have been on sale since October 15, Sun PhuQuoc Airways offers visitors more options with prices that are considered " bringing many surprises". On the same route from Hanoi to Phu Quoc, the airline opens two flights per day at 7:45 and 13:30, priced at only 2.8 - 3 million VND/ Afternoon. Notably, this price includes many outstanding benefits: 7kg of carry-on baggage, 23kg of checked baggage, and free meals on the flight.
Ms. Thao Trang (Hanoi) happily said that she had just successfully purchased a Phu Quoc flight ticket for her whole family to go on a vacation in November for only 3.2 million VND/round-trip ticket. The family of 4 only spent less than 13 million VND on air tickets to Phu Quoc at the most beautiful time of the year. She also used the code of the weekly Sunday promotion program to get an additional 10% discount.
Opening up new ways to stimulate tourism demand in Phu Quoc
Not only individual passengers, but also travel agencies highly appreciate this "newcomer". Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour Travel Company, shared that in the domestic tourism market, airfares are a factor that causes tour costs to increase, especially during peak seasons. If more new airlines join with competitive prices and stable frequency, price pressure will be shared, helping to expand supply, increase options and create opportunities to improve service quality better.
Sharing the same view, Mr. Pham Anh Vu, Deputy General Director of Viet Travel Company, assessed: Having more airlines means having more competition to attract tourists, reduce ticket prices and improve service quality. The first beneficiaries are certainly tourists, followed by travel businesses. Airfares will decrease, tour prices will also decrease, and more tourists will travel, especially on special tourist routes that do not have many access routes such as to Phu Quoc.
Experts predict that if this competitive trend continues, airfares during the Lunar New Year 2026 will be more stable than previous years. Tourists can plan early, choose a full-fledged flight - resort package instead of "running around" buying individual tickets at the last minute.
Not following the traditional model, Sun PhuQuoc Airways is considered a pioneer airline in linking aviation with resort tourism. The airline aims to build a seamless experience chain so that passengers can not only buy travel tickets but also enjoy tourism services in the same ecosystem.
Ms. Doan Thi Thanh Tra, Deputy General Director of Saigontourist Travel Service Company, said that SPA's integration of tourists' privileges opens up new opportunities for travel companies.
We can design more complete tour packages at optimal costs, because with just one SPA flight ticket, guests can almost have most of the activities in the schedule: flights, vacations, meals and entertainment, she shared.
Mr. Truong Quoc Hung - Chairman of UNESCO Hanoi Travel Club also agreed with this direction of the " rookie" airline, saying that this is an effective form of tourism stimulus. It helps tourists easily choose, reduces planning stage, and helps agents proactively create more attractive products without having to accumulate many disjointed costs.
Sometimes visitors dont need to think about where Phu Quoc will go or what to do with it just a ticket is enough for every experience to be almost pre- dinhfied at a reasonable price, he commented.
For passengers, it is an opportunity to access reasonable ticket prices, good services and a more seamless experience. As for the market, this is a good sign: a " rookie" has known how to breathe new life, helping the Vietnamese aviation sky become more vibrant before 2026.
