Artists and writers in the trend of cultural industry development

NHÓM PV |

At the 11th National Congress of the Vietnam Fatherland Front (term 2026 - 2031), many artists wish to receive support to adapt to the trend of digital transformation and cultural industry development.

Poet Nguyen Phong Viet believes that in the context of rapid technological and AI development, culture should be considered an important field accompanying the economy. "I have never seen a country that is strongly developed economically but does not focus on cultural development. Therefore, along with economic growth, we need to see the cultural industry as a key industry in the future," he said.

Nhà thơ Nguyễn Phong Việt, hội viên Hội Nhà văn Việt Nam. Ảnh: Nhân vật cung cấp
Poet Nguyen Phong Viet, member of the Vietnam Writers' Association. Photo: Character provided

Poet Nguyen Phong Viet also hopes that there will be more mechanisms to promote creativity, especially prestigious and valuable literary and artistic awards to create motivation for professionals.

Meritorious Artist Minh Nhi expects that the issue of digital transformation and copyright protection, the copyright of stage plays will be paid more attention to in the context of artists increasingly active on online platforms.

Nhà thơ Nguyễn Phong Việt, hội viên Hội Nhà văn Việt Nam. Ảnh: Nhân vật cung cấp
Poet Nguyen Phong Viet, member of the Vietnam Writers' Association. Photo: Character provided

According to Meritorious Artist Minh Nhi, social networks and digital platforms are opening up great opportunities for artists to reach young audiences, promote theater and spread Vietnamese culture. However, along with that is the situation that many works are disseminated and production units are greatly affected in terms of revenue and quality of works.

Artists now not only have to stand on stage but also know how to bring their works closer to the audience through digital platforms. But without copyright protection, it is very difficult for professionals to feel secure in investing seriously," he said. Meritorious Artist Minh Nhi also hopes that artists will continue to be facilitated to participate in many community activities and promote Vietnam's image internationally, contributing to spreading the positive values of national culture.

NSND Hong Van wishes to receive more attention to creating conditions for traditional theaters to maintain their vitality in the context of increasingly changing entertainment audiences.

NSND Hồng Vân kỳ vọng nhiều chính sách hỗ trợ sân khấu phát triển. Ảnh: Nghệ sĩ cung cấp
People's Artist Hong Van expects many policies to support theater development. Photo: Artist provided

According to artists, the biggest difficulty of theater today is not only funding but also maintaining deep plays to survive for a long time.

People's Artist Hong Van is also concerned about the story of training the next generation. According to her, many young actors are capable and willing to learn the profession but lack the opportunity to regularly stand on stage to accumulate experience. "The stage profession needs a lot of practical impact. If they do not have acting space, do not live in a true professional environment, it is very difficult to grow up" - she shared.

The female artist hopes that in the near future there will be more programs to support the staging of new works, creating conditions for socialized theaters to operate more stably and have the opportunity to bring plays to many localities, schools, and community cultural spaces.

According to People's Artist Hong Van, helping young artists have a sustainable working environment is also a way to preserve traditional art in the future.

NHÓM PV
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