Opportunities for development and regular learning
Gen Z is eager to mature in work with the desire to improve professional skills, be promoted and given opportunities. By 2030, Gen Z will gradually realize their leadership ambitions, as the trend of rejuvenating the C-level team is clearly reality. Gen Z has the potential to become the next generation CEO, thanks to digital thinking, great aspiration and outstanding adaptive skills.
73% of employers have increased their investment in internal career development to meet Gen Z's expectations.
45% of Gen Z are willing to take on additional projects or flexible work to learn new skills.
42% believe that on-site training is the most effective learning method.
Gen Z not only wants to "learn", but also needs to clearly see their development path in the organization. Businesses need to design a clear promotion roadmap - along with soft skills training such as interviews, communication with managers, to help Gen Z confidently enter a professional environment and stay long-term.
Flexible at work and balancing life
Unlike many previous generation workers who were willing to work long hours and accept pressure to exchange for a high income, Gen Z puts mental health and quality of life first. For them, flexibility is only valuable when it is applied in practice to their daily working style, not a slogan in the recruitment documents.
73% of businesses are improving flexible working forms to attract Gen Z.
Gen Z is the generation that feels the most support to achieve work-life balance (69% female workers and 76% male workers).
56% of Gen Z report experiencing high stress every day - the highest of all generations.
remote working, flexible working hours and workload control are becoming the norm to attract Gen Z. Businesses need to design hybrid work policies, flexible work shifts, measure performance by job instead of time and regularly check-in to support spirit. These factors help build a trustworthy, balanced working environment and retain the younger generation.
Financial stability and occupational safety
Despite being a flexible generation, Gen Z still appreciates financial stability and clear working hours. These are also factors that bring occupational safety to Gen Z and help them feel more secure in sticking with the business.
56% of Gen Z currently depend entirely on their monthly salary.
7/10 people think that fixed working hours and job stability are very important when choosing a workplace.
Therefore, to truly connect Gen Z employees, businesses need to build a transparent salary and bonus policy that is close to market trends. Consistent and transparent communication about internal policies such as business situation, development orientation or simply regulations on working hours also helps young workers feel secure in focusing on work instead of "blatantly" finding new jobs.
Culture rich in listening, respect and transparency
Gen Z prioritizes a respectful and timely response work environment - where they are listened to, share experiences and receive real-time feedback instead of waiting for periodic assessments.
Nearly 90% of Gen Z believe that meaning at work is a factor that creates satisfaction and mental health.
They expect to exchange jobs regularly, receive real-time feedback instead of waiting for quarterly or annual reviews.
Businesses should build a culture of two-way communication, creating space for young employees to contribute opinions, acknowledge their efforts early and maintain regular feedback to promote motivation and long-term engagement.
Technology is an assistant - not a burden
As the generation born in the digital age, Gen Z is capable of quickly keeping up with new technologies such as AI, big data or automation. However, instead of just seeing AI as a supporting tool, many young people feel threatened if the technology is not deployed in a transparent and humane way.
Businesses need to responsibly apply technology, helping to improve work performance while still maintaining the role, value and development of people - especially Gen Z.
76% of global employers are improving technology tools to serve work more effectively
Technology pioneers will have a big advantage in attracting Gen Z - especially in the IT, TECH, E-commerce and finance industries.
Gen Z wants a comprehensive, flexible and personalized welfare ecosystem - not just an old-fashioned treatment. Any business that understands this and takes action early will build a young, loyal team ready for long-term development with the organization.
