The secret to smart consumption amid the matrix of counterfeit goods

THANH QUỲNH |

Dak Lak - Faced with the matrix of counterfeit goods surrounding consumers, experts recommend being alert to advertising tricks, especially from famous KOLs.

People's concerns about buying fake goods

In the past few days, the information that HIUP 27 milk products were identified by the police as counterfeit has shocked many consumers.

Ms. H, residing in Tan Tien ward, Buon Ma Thuot city (Dak Lak province) could not help but worry when she had to buy HIUP products.

Previously, through Facebook followers, Ms. H saw that some famous artists and actors advertised a lot about HIUP milk to help increase children's height.

After that, Ms. H bought it for her children to use at 900,000 VND/box. Despite spending a large amount of money, after a period of use, Ms. H found that her child's height had increased insignificantly, and the benefits were not as advertised.

Previously, consumers were also surprised when Tiktok "Gia gia Hai Sen" of Le Van Hai - a founding member of Hai Be Company Limited was arrested for trading in counterfeit food. Including delicious Hai Be Dining syrup.

The above information makes consumers worried, not knowing which products are real and which are fake.

Consumers carefully choose products

Mr. Vuong Minh Son - Head of the Dak Lak Province Market Management Department said that consumers should be careful when choosing products, especially through e-commerce channels, social networks, etc.

According to Mr. Son, online sales bring many benefits, helping businesses reach consumers directly without intermediaries, reducing costs. However, there are also many bad guys who take advantage of e-commerce to sell fake or poor quality goods.

Because the profit from selling counterfeit and poor quality goods is quite high, the subjects spend money to hire famous KOLs to promote them widely. They even offer many promotions or gifts or buy as much as possible at a cheaper price...

Nguoi tieu dung can chon noi uy tin de mua hang. Anh: Thanh Quynh
Consumers need to choose a reputable place to buy goods to avoid buying fake goods. Photo: Thanh Quynh

According to Mr. Son, when buying goods, consumers need to choose products of clear origin. This helps them have a basis to protect their rights when the product has problems.

Consumers should also choose reputable manufacturers in the market, because they often ensure product quality. If the goods are found to not meet the requirements of labeling, origin, or quality, consumers should immediately report to the management agency.

On the side of the Dak Lak Market Management Department, a hotline and information channels have been set up to receive feedback. From there, deploy inspection plans to ensure food quality and safety.

According to Mr. Son, management from the production stage to the market will help better control the situation of counterfeit goods and ensure the rights of consumers. Therefore, the Department also regularly coordinates with the health sector, the police, etc. to inspect commodity production facilities.

THANH QUỲNH
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