New look
After more than 3 decades of building a solid foundation, KSB has continuously affirmed its position as a leading enterprise in the field of mining in the Southern region.
KSB's new logo is developed on a foundation of firmly inheriting core values, combined with the driving force of constant innovation and creativity. The solid block shape - typical of the mining sector, the foundational industry of enterprises is recreated through a minimalist, synchronous and comprehensiveamatic structure.
The dominant color system is refined in accordance with the "personality" of the brand, in which: Blue represents the intelligence, professionalism and solid belief - the basic elements that contribute to shaping the prestige and brand identity of the KSB brand for more than three decades of development; The red color of positive energy, the pioneering bravery and the desire to break out. This is also a striking color that creates a strong visual highlight, symbolizing the spirit always facing forward, flexible adaptation and constantly innovating, transferring itself to catch the chance of KSB.
The new identification system shows the image of a brave, professional investment bank, ready to adapt to economic movements, maintaining its pioneering role on the journey of sustainable development. At the same time, strongly spreading the spirit of innovation and the desire to make a breakthrough in the entire Group ecosystem.
Comprehensive restructuring - Towards a multi-industry ecosystem
With the orientation of becoming a multi-industry corporation, KSB focuses on investing in three strategic areas:
Sustainable mining, maintaining a key role for construction stone quarries, applying modern technology in exploitation to optimize resources. Tightly control the operating process and minimize the impact on the environment.
Industrial park real estate is a new growth pillar, KSB aims to develop a modern industrial park chain, connecting infrastructure - logistics - utilities synchronously, creating investment attraction in the period of 2025 - 2030.
Potential areas, including logistics warehouse services, development consulting and real estate valuation - are gradually forming a linked ecosystem, increasing comprehensive operational efficiency.
Linking development with environmental - community responsibility
Economic development not separated from social responsibility is one of the operating principles that the KSB is steadfastly pursuing. Over the years, KSB has maintained dozens of social security programs, cared for Vietnamese Heroic Mothers, awarded scholarships, planted trees and actively contributed to environmental protection funds in localities with production activities.
Mr. Phan Tan Dat - Chairman of the Board of Directors of KSB shared: "The new brand identity is the beginning of a new journey - where KSB not only develops for the sake of business, but also towards positive contributions to the community, society and the overall prosperity of the country.
