As a business that always accompanies Vietnam in its development journey, SABECO is clearly aware of its responsibility to the community through specific actions. Accordingly, the company has announced a change in the plan to implement the event series " heritage Night", including stopping the event in Khanh Hoa and adjusting the orientation of the Hanoi event, in order to focus all resources to support areas affected by storms and floods. Through the Support Fund of the Vietnam Fatherland Front Committee, SABECO's contributions will be used to support households in difficulty, rebuild and repair houses and essential infrastructure works, helping people soon stabilize their lives and production.
At the same time, the "Hanh Trinh Diem Hanh" series will continue to go through locations as originally planned, including Khanh Hoa, Binh Dinh, Nghe An, Hanoi, continuing the mission of spreading connection and sharing, focusing on community connection activities with local people. In Nghe An, one of the localities that suffered heavy damage due to recent storms and floods, SABECO will also coordinate with the Central Committee of the Vietnam Fatherland Front to implement on-site support activities, helping to overcome the damage and stabilize the lives of affected people.
Mr. Lester Tan, General Director of SABECO shared: At SABECO, our 150-year journey is associated with the strength, solidarity and persistent determination of the Vietnamese people. As the whole country is joining hands to overcome the consequences of the flood, we would like to express our deepest condolences to the affected communities. SABECO will always stand side by side with the government, frontline forces, volunteers and people - people who are working day and night to restore and rebuild their lives. Although the natural disaster situation poses challenges to business operations, we are still determined to take practical actions, because this is how we honor the persistent Vietnamese spirit, always knowing how to stand up, rebuild and rise together.
Mr. Vu Van Tien, member of the Presidium, Head of the Propaganda Department, Central Committee of the Vietnam Fatherland Front shared: We appreciate SABECO's noble gesture of promptly joining hands with the Central Committee of the Vietnam Fatherland Front to support people to overcome the consequences of storms and floods. This is a practical action demonstrating the spirit of solidarity, humanity and social responsibility, contributing to spreading the good values of the great national unity bloc. The Central Committee of the Vietnam Fatherland Front will closely coordinate with businesses to promptly share difficulties and help people in affected localities.

The support activities of SABECO and the Vietnam Fatherland Front Central Committee will be implemented urgently and quickly in the coming time, in order to bring practical encouragement and assistance to people, especially in areas that are severely damaged. In addition to community support activities, SABECO also coordinates with relevant units to pay attention, visit and promptly support staff and families currently living and working in affected areas.

Through these activities, SABECO affirms that the spirit of sharing and solidarity is always the core value that the company is aiming for, and at the same time the spirit that the campaign "150 Years of Heritage Rising to the West" wishes to convey. In addition to long-term initiatives to improve the quality of life for local communities, SABECO always accompanies people to overcome difficulties in the context of natural disasters and epidemics. These efforts demonstrate SABECO's commitment to continuously reaching out with the country, not only through business activities, but also through practical actions and initiatives to improve community life and contribute to building a sustainable future for Vietnam.