Culture
Exciting colors of the South at the Southern Fruit Festival 2026
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Ho Chi Minh City - Tourists from all directions excitedly flock to the Southern Fruit Festival 2026, immersing themselves in the cultural space and enjoying many typical fruits.
Effectively exploiting the nighttime tourism potential of Ho Chi Minh City
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Ho Chi Minh City - Possessing advantages in culture, history, cuisine and vibrant urban rhythm, the city has a lot of room to develop night tourism.
International tourists are satisfied with the opening night of DIFF 2026 in Da Nang
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Da Nang - The opening night of DIFF 2026 with the match between the host Vietnam and the defending champion China left many beautiful impressions in the hearts of international tourists.
Chinese team brings Vietnamese music into performance at Fireworks Festival
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Da Nang - At the opening night of the Da Nang International Fireworks Festival, the Chinese team incorporated Vietnamese songs into the theme performance "Nature".
Tourists go to see fireworks early, looking forward to the performance of the Vietnamese team
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Da Nang - People and tourists flocked to the stands to watch the opening ceremony of the Da Nang International Fireworks Festival (DIFF 2026).
Building a national brand from cultural internal strength: Let Ao Dai tell stories in design language
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Vietnamese fashion is facing the problem of transforming "heritage potential" into "global commercial value", with major challenges in standardization and building a production ecosystem.
Cheo, Tuong, and Cai Luong need a development strategy
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In 2025, 3 theaters under the Ministry of Culture, Sports and Tourism, including the Vietnam Cai Luong Theater, the Vietnam Cheo Theater and the Vietnam Tuong Theater, were merged into the Vietnam National Traditional Theater.
Young people in Ho Chi Minh City wake up at 3 am to put on makeup and wear Vietnamese costumes to parade
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Ho Chi Minh City - Many young people wake up early, put on makeup and wear ao dai and Vietnamese costumes to participate in parades in the city.
Building a national brand from cultural internal strength: Perspectives from the US and South Korea
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Comprehensive strategies in the film industry business model have helped the US and South Korea dominate the global entertainment market, achieve huge revenue, and expand the recognition of national brands before the world.
Ao Dai performance spreading traditional beauty in Ho Chi Minh City
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Ho Chi Minh City - On the morning of March 8, at Nguyen Hue pedestrian street, a large number of women participated in a folk dance performance, spreading the beauty of Vietnamese ao dai and honoring national cultural values.
Building a national brand from cultural internal strength: Human resources and long dreams of Vietnamese cinema
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Resolution 80-NQ/TW of the Politburo on the development of Vietnamese culture has set a milestone, in which cultural fields are invested to become key creative economic sectors. Soft potentials will become national strength.
Art program honoring Yen Tu World Heritage Site
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Quang Ninh - At Trinh Yen Tu Pagoda, the art program "Sacred Yen Tu Mountain - Thousand-Year Spirit" has just taken place, honoring the value of the Yen Tu World Heritage Site.
Earth firecrackers resonate at the Thai Temple Festival of the Tran Dynasty in Quang Ninh
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Quang Ninh - At the 2026 Thai Mieu Nha Tran Festival in An Sinh ward, the clay firecracker competition took place sôi nổi, attracting a large number of people and tourists to watch.
The 300-year-old pagoda in Hue attracts visitors after a major restoration
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HUE - After nearly three years of major restoration, Vien Giac Pagoda has a majestic and spacious appearance, becoming a pilgrimage and sightseeing spot for people and tourists.
Vietnam - Japan Festival in Ho Chi Minh City attracts a large number of visitors
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Ho Chi Minh City - March 7, a large number of people and tourists came to participate in the Vietnam - Japan Festival with many unique cultural, culinary and exchange activities.
Solemn opening ceremony of Con Son Spring Festival - Kiep Bac 2026
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Hai Phong - The opening ceremony of the Con Son Spring Festival - Kiep Bac 2026 takes place in the courtyard of Con Son Pagoda with many traditional rituals and special art programs.
International visitors impressed with the beauty of Vietnamese ao dai
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The 2026 Ho Chi Minh City Ao Dai Festival attracts people and international visitors to visit, experience and learn about the beauty of Vietnamese Ao Dai.
Seminar on Mother Goddess worship of Tam Phu attracts more than 100,000 young people's attention
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Hanoi - The "Go Chau Thien Hoi" project officially launched to the public at a seminar with the aim of spreading the values of Mother Goddess worship at Tam Phu.
Propaganda posters must spark voters' actions
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In propaganda campaigns for major political events, propaganda posters still play a special role in spreading messages to the community.
Da Nang fishermen expect young people to continue traditions and preserve marine culture
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Da Nang - On March 6, Thanh Khe ward, Da Nang city organized the opening ceremony of the traditional Cau Ngu Festival 2026.
